What if working out didn’t feel like a chore, but like playtime with your family?
This July 2025, FED Fitness joins forces with global digital favorite Talking Tom & Friends to launch a playful, purpose-driven campaign: “Sweat with Talking Tom. Fitness at Home.” The goal? Turn family workouts into something joyful, not just functional.
Timed with Amazon Prime Day, this co-branded push blends entertainment and exercise, proving that at-home fitness can be engaging, social, and easy to stick with. This initiative offers a practical and fun approach to how families move, connect, and maintain healthier lifestyles at home.
Because when fitness is fun, families keep coming back for more.
A Campaign Built Around Joyful Movement and Real Connection
The #SweatWithTalkingTom campaign kicks off with over 400 influencers participating in the #TomFitnessChallenge, flooding social media with energy, laughter, and creative workout content that the entire family can enjoy. It’s more than a trend; it’s a movement toward sustainable, engaging fitness routines that fit into everyday family life.
FED Fitness and Talking Tom aren’t just pushing products; they’re inspiring a mindset shift. Families are encouraged to treat fitness not as a chore, but as a chance to bond, recharge, and build healthier routines together.
FED Fitness: The Go-To Brand for Home Fitness
FED Fitness is well-known for delivering full-scenario fitness solutions tailored to the diverse needs of modern families. The company’s portfolio covers everything from cardio and strength training to recovery and low-impact activities, ensuring there’s something for everyone: young children, busy professionals, active seniors, and fitness beginners alike.
Below are some standout sub-brands under FED Fitness:
YOSUDA: Cardio Made Accessible
With high-quality exercise bikes and rowing machines, YOSUDA offers smooth, quiet, and space-friendly workouts that cater to beginners and advanced users alike.
FLYBIRD: Strength for Every Level
Home strength training has never been more convenient. Whether it’s the popular adjustable weight bench or compact dumbbells, FLYBIRD enables anyone to build strength safely from home.
BCAN: Jumpstart the Fun
Favored by families with kids, BCAN’s fitness trampolines and toddler trampolines turn movement into a high-fun, low-impact adventure.
These sub-brands, all under the FED Fitness umbrella, share a unified mission: to bring joy, convenience, and science-backed performance to the household fitness space.
Why This Collaboration Matters
Talking Tom & Friends are no strangers to the spotlight, boasting a global fanbase across digital platforms. By linking up with such a universally recognized character IP, FED Fitness brings fitness to the forefront of family entertainment and engagement.
The partnership’s timing couldn’t be better. With Prime Day and TikTok’s Deals for You Days happening throughout July, this campaign aligns closely with consumer behavior—especially for families who are active buyers during seasonal sales events.
Prime Day Buying Guide: Top Picks from FED Fitness
To support the campaign, FED Fitness is offering up to 50% off on select items across their Amazon storefronts during Prime Day.
| Product | Brand | Use Case | Shop |
|---|---|---|---|
| Exercise Bike | YOSUDA | Low-impact cardio | Amazon YOSUDA Store |
| Weight Bench | FLYBIRD | Strength & toning | Amazon FLYBIRD Store |
| Fitness Trampoline | BCAN | Fun family workouts | Amazon BCAN Store |
| Adjustable Dumbbell | FEIERDUN | Full-body strength | Amazon FEIERDUN Store |
| Elliptical | NICEDAY | Beginner-friendly cardio | Amazon NICEDAY Store |
A Closer Look at the #TomFitnessChallenge
From backyard trampoline sessions with BCAN to low-impact cardio rides on a YOSUDA bike, influencers are showcasing how easy it is to integrate FED Fitness products into family routines.
Whether it’s a parent and toddler bouncing on a trampoline or siblings sharing a rower, the content is charming, energetic, and authentic—designed to go viral across TikTok, Instagram, and YouTube.
Official Hashtags:
- #SweatWithTalkingTom
- #TomFitnessChallenge
- #HomeFitnessWithTom
And don’t miss the fun—My Talking Tom Friends 2 is officially launching globally on July 17th!
Looking Ahead: A New Standard for Home Fitness
FED Fitness has been active in the home fitness category for decades. With this campaign, they’re stepping into new territory—making fitness culturally relevant, emotionally resonant, and socially shareable. This isn’t just a marketing play; it’s a preview of the brand’s evolving role as a lifestyle leader in the home fitness movement.
The collaboration with Talking Tom & Friends is just the beginning. As FED Fitness continues to innovate with smart app integrations, intuitive design, and eco-conscious products, they are well on their way to becoming the first name that comes to mind when families think of fitness at home.
Conclusion: The Future of Fitness Is Fun and Family-Centered
This July, don’t just scroll past the #SweatWithTalkingTom challenge—be a part of it! Whether you’re bouncing on a trampoline, tackling your first strength workout, or cycling through a cardio session, FED Fitness makes it easier and more enjoyable than ever to get active together at home.
This campaign isn’t just about workouts—it’s about building habits, memories, and healthier families. Fitness becomes sustainable when it’s shared, and FED Fitness is leading that change.
